Paysecure launches User Defined Fields (UDF) to optimise routing, risk and customer segmentation

Merchants utilising Paysecure’s extensive payment orchestration suite can now pass custom parameters into Paysecure to optimise routing, risk and customer segmentation. Automate 3DS, tokenisation, or PSP selection, streamline operations and deliver smarter, personalised payment experiences; all without engineering overhead. Every merchant has unique business rules that go beyond standard transaction data, whether it’s loyalty tiers, internal customer scoring, campaign IDs or custom risk indicators. Traditionally, applying these rules in payment orchestration required hard-coded workarounds, parallel systems, or engineering-heavy custom integrations. To address this, Paysecure have launched User-Defined Fields (UDFs) in Paysecure’s cashier and orchestration platform, a flexible, plug-and-play framework that lets merchants define custom attributes and make them actionable within their payment workflows. With User-Defined Fields (UDFs), merchants can now capture and act on their own custom data points in real time, turning complex strategies into automated rules. UDFs allow merchants to optimise routing, manage risk, segment customers and trigger actions like 3DS or tokenisation, all without relying on engineering teams. This flexibility helps merchants increase approvals, reduce costs, improve fraud control and deliver a smoother, more personalised checkout experience for their customers. UDFs allow merchants to pass custom parameters into Paysecure, which can then be mapped to trigger actions such as routing transactions to specific PSPs or MIDs, enabling 3DS or tokenisation, segmenting customers or setting limits. By injecting merchant-specific data directly into the orchestration layer, UDFs enable strategies that were previously difficult or impossible to implement without complex engineering work. Without UDFs, merchants are often forced to manage unique business rules outside the orchestration system, creating inefficiencies and operational risks. UDFs solve these pain points by allowing merchants to configure their own parameters directly in the Paysecure dashboard, making payment orchestration both smarter and faster. Enabling UDFs empowers merchants with total flexibility, smarter routing and risk control, deeper customer segmentation and total future proofing for future scalability. Most orchestration platforms only allow rules based on standard transaction attributes like BIN, issuer or region. Paysecure’s UDF framework stands out by giving merchants full control over custom attributes and making them actionable inside the rule engine. This means routing, risk logic and segmentation can be tailored per merchant, not just per geography or PSP performance. UDFs empower merchants to execute bespoke strategies automatically, maintain business continuity and optimise revenue without relying on manual interventions or engineering teams.